When hiring, we will look out for applicants that are not just qualified and experienced, but honest, customer centric and are ready to help us build a prosperous business that will benefit all our stake holders.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;.
We want our marketing consulting firm to be the number one choice of all organizations. We know that if we are going to achieve the goals that we have set for our business, we must ensure that we build our business on a solid foundation. Even though our Chief Consulting owner has a robust experience in marketing consulting industry, we still went ahead to hire the services of business consultants that are specialized in setting up new businesses to help our organization conduct detailed SWOT analysis and to also provide professional support in helping us structure our business to become a leader in the marketing consultants industry.
Our core strength lies in our ability to quickly adopt new technology, access to skilled and flexible workforce and provision of relevant results. Also, we have a team that are considered experts in the industry, a team with excellent qualifications and experience in the market research industry.
As a new market consulting company in Nassau — Suffolk — New York, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the industry; that is perhaps our major weakness.
Trends in total mainstream media advertising, particularly in radio, TV, newspapers and magazines, have a direct effect on this industry. As companies increase their investment in advertising, they are more likely to increase their use of marketing consultants.
Total advertising expenditure is expected to rise in , representing a potential opportunity for the industry. Strong growth in advertising expenditure will boost the industry. The opportunities that are available to market research companies are unlimited considering the fact that the marketing consultants industry is a dynamic industry. Every organization that has products and services to sell would always look for marketing strategies that will help them reach out to their target market, hence the need for the services of marketing consulting companies.
The business sentiment index acts as a gauge for the overall level of confidence businesses across the economy have in macroeconomic conditions. In , the business sentiment index is expected to slightly decrease, posing a threat to the industry.
Another threat that may likely confront us is the arrival of a marketing consulting firm in same location where our target market exists and who may want to adopt same Business model like us. The growing trend which makes it easier for people to spend more time on the internet especially on social media networking sites is a major boost in the revenue generated by marketing consulting companies.
It is not common to find players in this industry generating an increasing amount of advertising revenue per user by developing targeted advertising tools to measure the effectiveness of advertising and marketing. This has indeed changed the way organizations interact with customers. A substantial percentage of consumer interactions and profiling are now being carried out online and on social media platforms with higher visibility. Another common trend in marketing consultants industry is that most marketing research firms no longer settle for clients within the location where their physical office is located, but also from any part of the world.
The truth is that with the advent of the internet, it is now easier for a marketing consulting firm to work for clients in any part of the world. A marketing consulting firm can be located in the United States of America and have their biggest client in United Arab Emirates or in China, many thanks to the power of the internet which has brought the world closer to us. Lastly, the marketing consultants industry will continue to evolve due to the advancement of computer technology and software applications designs.
We will ensure that we target both private companies and government organizations. The fact that we are going to open our doors to a wide range of customers does not in any way stop us from abiding by the rules and regulations governing marketing consultants industry in the United States.
Our competitive advantage. Aside from the competitions that exist amongst various marketing consulting companies, they also compete against marketing research companies, branding companies and social media marketing companies that are also into market research. To be highly competitive in marketing consultants industry means that you should be able to provide ground breaking research and provide solutions at all times. We will ensure our pricing policy is appropriate, plus the fact that we have a good reputation and also economies of scale.
Our staff are well groomed in all aspects of market research and all our employees are trained to provide customized customer service to all our clients. We then combine those tools in such a way so as to create meaningful, effective marketing for optimal results. Our primary focus is to work closely with clients and help them succeed in setting and meeting their marketing goals. We offer total support and a commitment to communicate their ideas in a strategic, creative, and cost-effective manner.
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